In Karnataka, BJP is setting up 5,000 WhatsApp groups with 2018 election in sight
The most of Karnataka however, is that it will warm up to the Assembly elections in 2018 – to be held before May next year. But the Bharatiya Janata Party (BJP) has already begun to prepare an electoral battle that many consider crucial to the party.
The party, which is known, brings its cuts of social media and technical expertise in the field, doubled in WhatsApp this time. FactorDaily knew that the BJP, anticipating a difficult election in Karnataka, began to create almost 5,000 WhatsApp groups to convey their message.
FactorDaily knew that the BJP, which offers a difficult choice in Karnataka, started creating almost 5,000 WhatsApp groups to get their message
“Formerly it is limited to social networking, blogging and website. But now it manifests itself in the election election, we have experience for the next level,” said K Amath, the leader of the BJP cell in Karnataka information for FactorDaily .
These groups consist mainly of volunteers, separated by categories, such as age, work status, gender, seniors, rural areas, cities and so on. “We create content and send all the messages and achievements in these groups,” said Amresh.
The plan is to identify 100 volunteers in each district of the congregation to lead these groups. “They do not have to do meetings, organize events or other activities. The less expected is to spend half an hour every day on the mobile,” said Amresh FactorDaily on the phone. Through Karnataka, about 25 000 BJP volunteers will be part of the group.
The BJP uses WhatsApp with other social networks extensively during the elections in Goa and Uttar Pradesh in February. The strategy, which some media called “a war of smart phones in UP,” has paid good dividends for the BJP, which helped him gain 312 seats in a 403-seat assembly. See also: Internet ninjas in the mother electoral battles in Uttar Pradesh.
Congress, the main opposition party in India, has only six territories of the union and states – a total of 36 – Karnataka are the only two large states, which is in power (the other is the Punjab).
“They do not have to do meetings, organize events or any other activity at least they are expected to spend half an hour every day on the mobile.” – K Amresh, host of the BJP IT Cell
“BJP hopes that social media will give them the additional farewell they really need,” political journalist Sandeep Shastri told FactorDaily. The rule of Congress in Karnataka was largely incident-free this time, while the BJP rule before it was embroiled in widespread controversies and accusations of corruption.
Shastri, Vice Chancellor of Jain University, said. “The race in Karnataka will be tight because people always remember the BJP government in 2008 and its corruption. On the other hand, Congress has not yet been hit by scandals in the state this time.”
The party also started giving the volunteer training on how to use the mobile phone to create content and animation so that they can create their own campaign materials based on the guidelines and messages sent. Volunteers trained in Bangalore return to their constituencies and teach others.